About Us

The WIN/Gallup International 
is the leading association in market research and polling and offers you the Best of Both Worlds: the highest quality at the most competitive price.


WIN/Gallup International is made up of the 80 largest independent market research and polling firms in their respective countries with a combined revenue of over 550 million and covering 95% of the world’s market.


For more than 60 years WIN/Gallup International Members have demonstrated their expert ability to conduct multi-country surveys on a comparable basis and deliver the highest quality. Our Members are leading national institutes with a profound local knowledge of research methods and techniques, statistical sources, customs and culture differences of its own country and carefully selected by the Association Board. With only one Member agency per country, Members work together on a daily basis to share knowledge, new research techniques and tools, as well as to provide the most appropriate solutions to international research projects and service our clients to the best of our abilities.


The accumulated expertise of the Association is formidable - we have internationally renowned experts in public opinion, Third World issues, advertising, and media research as well as in commercial fields such as IT/telecommunications, healthcare, retail, economics, corporate research and so on. Our Members are at the leading edge of technical and methodological developments, which have impacted on not only the research industry but also the whole commercial world.


For more information, please contact the WIN/Gallup International Coordinator Chiara Monetti. 

 Vilma Scarpino

 CEO of Doxa SpA, Italy

 President of WIN/Gallup International