RED ICE – Internet Channel Effectiveness
In collaboration with our Ireland Member, Red C, WIN/GIA presents the RED ICE™ tool.
This innovative product uses online research to determine the effectiveness of campaigns by using a sample of those who saw a clients site/advertising/social media campaign versus those who didn’t.
This unique use of technology allows a company to assess standard campaign metrics and assess valuable insights between the interaction of its clients and its campaign. As a results, the company makes important net gain from knowing how its clients interact online with its brand, both in terms of awareness and brand equity.
UNIQUE FEATURES / BENEFITS
For more information, please refer to the attached pdf documentation or contact Bryan Cox or Call +35318186316.
You can also visit Red C Website