WIN/Gallup International Association’s End of Year survey is a global study that collects the public’s view on the challenges that the world faces today. Ongoing since 1977, WIN/Gallup International has always considered that giving a Voice to the People is one of the responsibilities of market researchers and at the core of the founding philosophy of our Association.
The End of Year (EoY)™ survey is one of the longest standing traditions of our Association, the world’s first and longest global survey of its kind. This year we are pleased to conduct our EOY survey for its 40th Anniversary.
WIN/Gallup International has published today its 40th End of Year Survey exploring the outlook, expectations, views and beliefs of 68,759 people from 69 countries across the globe.
- 68% of the world said that they feel happy about their lives, an increase from 66% last year; 22% are neither happy nor unhappy, and 9% feel unhappy about their lives.
- Net happiness (happy minus unhappy) globally is +59%; an increase from +56% last year.
- Fiji and China are the happiest countries of the world (+89% and +80% net happiness respectively), followed by Philippines, Vietnam, Panama, Indonesia and Paraguay while Iraq is the least happy for the third year in a row (less than +1% net happiness).
- 42% of the world is optimistic about the economic outlook for 2017; 22% are pessimistic and 31% believe the economy will remain the same. Net economic optimism is at +20%.
- The most optimistic countries about economic prosperity in 2017 are Ghana (+68% net optimistic) and Bangladesh (+67% net optimistic). In contrast, South Korea, Hong Kong and Greece are the most pessimistic (-62%, -56% and -53% respectively).
> Continue reading the First Press Release attached upper right in this page (click on "Download PDF").
Note: As mentioned in point 2 of the methodology note of the Press Release, the findings in this press release are based on only age 18+ cases; cases under age 18 have been dropped. 579 (un-weighted) cases from 16 countries have been dropped. For those who wish to see the tables that contain cases under 18 and that have not been weighted for global population, these are available by the title of ‘Global Tables’ on the website.
> Download the Global Tables HERE
> Check the single countries results in the EOY Survey 2016 World Map.
> You can find the regional results in the dedicated area of the website.
For more information, please contact the International Coordinator.