The Prestigious End of Year Survey 2015- Giving the World a Voice for the 39th time


The End of Year (EoY)™ survey is one of the longest standing traditions of our Association. This survey is compelling and is undisputedly the world’s first and longest global survey of its kind.


 WIN/Gallup International Association’s End of Year survey is a global study that collects the public’s view on the challenges that the world faces today. Ongoing since 1977, WIN/Gallup International has always considered that giving a Voice to the People is one of the responsibilities of market researchers and at the core of the founding philosophy of our Association.


WIN/Gallup International’s annual global End of Year survey reveals a world of conflicting hopes, happiness and despair

WIN/Gallup International, the world’s leading association in market research and polling, has published today its 39th End of Year Survey exploring the outlook, expectations, views and beliefs of 66040 people from 68 countries across the globe.



  • 66% say that they feel happy about their lives, down from 70% in 2014; 23% are neither   happy nor unhappy, and 10% feel unhappy about their lives. 
  • Net happiness (happy minus unhappy) globally is 56%.
  • Colombia is the happiest country in the world (85% net happiness), followed by Fiji, Saudi Arabia, Azerbaijan and Vietnam while Iraq is the least happy for the second year in a row (-12% net happiness).
  • 45% of the world is optimistic about the economic outlook for 2016; 22% are pessimistic and 28% believe the economy will remain the same.
  • The most optimistic country about economic prosperity in 2016 is Nigeria (61% net optimistic), followed by Bangladesh, China and Vietnam. In contrast, Greece is the most pessimistic (-65% net optimistic) country.
  • A little over 1 person out of 2 (54%) believes 2016 will be better than 2015, 16% think it will be worse and 24% believe 2016 will be the same as 2015.
  • Bangladesh, China, Nigeria, Fiji and Morocco are the most hopeful nations, while Italy is the least hopeful. 


Continue reading: Global & Regional Results of the End of Year 2015