END OF YEAR SURVEY 2014: Giving the World a Voice for the 38th time

WIN/Gallup International’s annual global End of Year survey shows that happiness is on the rise.


Zurich, Switzerland - 30th December 2014- WIN/Gallup International, the world’s leading association in market research and polling, has published its 38th End of Year Survey exploring the outlook, expectations, views and beliefs of 64002 people from 65 countries across the globe.


The End of Year Survey is an annual tradition initiated by and designed under the chairmanship of Dr. George Gallup in 1977. It is conducted every year since then. This year it was carried out by the WIN/Gallup International Association in 65 countries around the world.



  • 70% of people worldwide say they are happy with their life up from 60% last year, although just 42% believe that next year will be one of economic prosperity for their country;
  • Fiji is the happiest country in the world (93%) while Iraq is the least happy (31%);
  • Africa (75%) and Asia (63%) are the most confident that 2015 will be better than 2014;
  • Just 12% of Western Europeans believe that 2015 will be a year of economic prosperity;
  • Three out of five people globally would go to war for their country, with MENA (77%) in stark contrast to Western Europe (25%).


Jean-Marc Leger, President of WIN/Gallup International Association, said: “Whilst the outlook for the world’s economy remains unpredictable our happiness refuses to wane and remains high across the globe.  This year’s survey also highlights that people across the world are increasingly optimistic and believe that 2015 is set to be a good year.”


Continue reading: Global Results of the End of Year 2014


For more information please contact: Chiara Monetti