Motivational Research- VAL|LERY



VAL|LERY™

Presented by

 

 

 

Produkt + Markt

(Germany)

 

CLARITY THROUGH AMBIGUITY!  GAIN A DEEPER INSIGHT WITH IMAGES.


DESCRIPTION

VAL|LERY (Valid Gallery) implicitly measures motives and emotions by using images. Brands are not assessed by verbal items but by the assignment of images to the brands.

Based on the  probability model images are connected and represented in more than 50 dimensions. Beside qualitative analysis also complex quantitative analysis can be realized.

Examples of application: Brand image, concept and product tests, segmentation. International validation and WIN-benchmarks possible.  

 

UNIQUE FEATURES / BENEFITS

  • The only data input required by VAL|LERY is the selection of images with regard to products or brands.
  • Image cloud based on frequency of selected images.
  • Quantitative image analysis by assigning brands to dimensions available from VAL|LERY.
  • Implicit positioning of brands
  • Cluster analysis based on selected images and dimensions.

 

Learn more & join our WEBINAR on November 10th, 2015 @ 8am EDT.  

REGISTER NOW

 

CONTACT

For more information, please contact Heiner Junker

You may also visit Produkt + Markt Website