R-Shopper Behaviour ™
Track verified product category brand purchases at pre-scheduled time intervals (daily, weekly, monthly, etc.). Track buyer behavior dynamics: brand switching, changes in brand loyalty levels, etc. Reveal buyer reaction to various advertising campaigns. Define brand buyer target audience with razor-sharp precision.
UNIQUE FEATURES / BENEFITS
Romir home scan panel comprises 10 thousand consumers in 42 Russian cities with over 100 thousand inhabitants; the panelists scan bar codes of all their purchased items in the comfort of their home, in online mode.
A consumer panel allows you to understand every aspect of purchasing behavior. Give a lot of opportunities to observe consumer behavior such as brand switching. You can see who is making purchases, from their age and gender to their purchasing behavior and (via supplementary research) perceptions.
You can see what purchase channels/stores are being used. The panel covers channels/chains that are difficult to obtain POS data from, enabling you to understand channel selection behavior.
You can see what people are purchasing down to the single item level. Using a product master that has been fine-tuned through our extensive panel research operation experience, a wide range of product attributes are available.
Scan Panel advantages:
Scan panel data demonstrate precisely which products/good are purchased where and when, as well as by whom and for whom. The panel provides detailed information on the buyers (the decision makers (DMs)) and the consumers (those for whom a certain item is purchased). The scan panel registers data for specific POS (type, status, location type of customer service, etc.).
The actionable items that are possible with Romir scan panel
Learn more and join our WEBINAR on December 15th, 2015 @ 8am EDT.
For more information, please contact Andrey Milekhin
You may also visit Romir Website