Go beyond the stereotypes with the Alchemy Test™.
In collaboration with our Italian Member, Doxa, WIN/Gallup International presents the Alchemy Test™ tool. The Alchemy Test™ is an innovative tool that gives you clear and straight directions as well as actionable insights to provide practical and measurable elements to improve or develop either a concept or a product.
The Alchemy Test™ tool builds a research system that, in a few moves, can dive into the consumer desires. Furthermore, the Alchemy Test™ is a quick and inexpensive way to understand the stereotypes in consumer's perception and evaluation and it offers an in-depth analysis that go beyond stereotypes.
UNIQUE FEATURES / BENEFITS
Only one main stage, which in 3 different organic moments, is able to synthesize the entire process that happens when the customer is exposed to new products on the real market:
For more information, please contact Vilma Scarpino.
You may also visit Doxa Website.